China Trading Desk Information

Many find advertising in China a complex market - regulations; a fragmented digital landscape; separate eco-systems; diverse consumer behaviours; different creative formats; cultural differences etc. We see our challenge to turn this complexity into simplicity – to uncrowd the crowded. We navigate the market for better efficiencies and the effectiveness of every marketing campaign. With over a billion people to connect, we do not limit our scope in simply reaching or targeting them, we see our role in making meaningful connections, understanding their responses, reporting transparently in real-time and allowing for consequential decisions. It’s not about leveraging ‘the social network’. It’s about creating ‘social ties’. We don’t just connect. We integrate with China. We believe In One-On-One Relationships Whether it's internally or externally. Understanding consumers individually or our clients, our partners, our employees' needs. We believe you can only have or build a relationship if you understand needs, motivations, barriers or responses of everyone. Our Vision Create Borderless Markets When we erase mental borders, we understand and integrate with people. We see our role in creating a frictionless, seamless world, where the new feels familiar. A borderless world. Our Purpose Make China, Marketeer Friendly Integrate with marketeers to make better decisions, devise better marketing programs. Integrate with an eco-system for a clean and transparent digital advertising environment. Integrate with insight, intelligence and innovation.