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Cheryl Lim Location
Singapore
Cheryl Lim Work
Vice President, Business Performance Management @ (October 2024 - Present)
Vice President, Strategy Lead Analyst @ (June 2023 - March 2024)
Vice President, Retail Acquisition and New Channels Lead @ (August 2022 - March 2023)
Senior Product Manager @ (June 2018 - August 2022)
AVP, Affluent Cards, Cards and Unsecured Loans @ (August 2015 - June 2018)
Manager, Acquisition and Proposition, Segments Strategy and Management @ (May 2013 - July 2015)
Marketing Manager, Strategic Alliances and Aquisitions, Segment Marketing @ (April 2010 - April 2013)
Relationship Manager, Citi At Work @ (March 2007 - March 2010)
Acquisition Executive, Citi At Work @ (July 2006 - March 2007)
Cheryl Lim Education
Curtin University of Technology
Bachelors of Commerce (Marketing, Information Systems)
2004-2005
Chartered Institute of Marketing
Post Grad Diploma (Marketing)
2001-2004
Cheryl Lim Skills
Marketing Management
Direct Marketing
Customer Relationship Management Crm
Banking
Business Relationship Management
Portfolio Management
Cross Selling
Business Development
Relationship Management
Digital Marketing
Lead Generation
Strategy
Financial Services
Marketing
Segmentation
Market Analysis
Management
Project Management
Retail Banking
Marketing Strategy
Mergers and Acquisitions
CRM
Customer Relationship Management
Cheryl Lim Summary
Cheryl Lim, based in Singapore, is currently a Vice President, Business Performance Management at HSBC. Cheryl Lim brings experience from previous roles at Citi and DBS Bank. Cheryl Lim holds a 2004 - 2005 Bachelors of Commerce in Marketing, Information Systems @ Curtin University of Technology. With a robust skill set that includes Marketing Management, Direct Marketing, Customer Relationship Management Crm, Banking, Business Relationship Management and more. Cheryl Lim has 1 emails on RocketReach.
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