Director Demand Generation Strategy and Marketing Operations @ (April 2017 - Present)
Senior Director of Demand Generation Strategy and Marketing Operations @ (April 2020 - August 2022)
Senior Director of Demand Generation @ (June 2015 - February 2017)
Director of Demand Generation @ (November 2012 - May 2015)
Senior Marketing Manager @ (April 2004 - November 2012)
President and Owner @ MarketingWorks Creative Services, Inc. (January 1996 - January 2003)
Portfolio Marketing Manager @ The Prudential Bank (January 1994 - January 1996)
Advertising Account Manager @ The Prudential Bank (January 1993 - January 1994)
Account Executive @ Kap & Company (January 1990 - January 1993)
Cheryl Hanley Education
Georgia State University
BBA (Marketing Major with Concentration in Advertising)
Cheryl Hanley Skills
Account Based Marketing
Account Management
Advertising
B2B Marketing
Brand Development
Branding and Positioning
Buyer Personas
CRM
Challenger Sale Messaging
Content Marketing
Database Marketing
Demand Generation
Digital Marketing
Direct Mail
Direct Marketing
Event Marketing
Event Planning
Forecasting
Go-to-market Strategy
Influencer Marketing
Influencer Programs
Integrated Marketing
Lead Generation
Lead Management
Market Analysis
Market Planning
Marketing
Marketing Analysis
Marketing Automation
Marketing Automation and Lead Nurturing
Marketing Communications
Marketing Strategy
Marketing Strategy and Planning
Marketing and Sales Alignment
Multi-channel Marketing
Online Advertising
Online Marketing
Print
Print and Online Advertising
Product Marketing
Public Relations
Research
Revenue
Revenue Marketing
SEM
SaaS
Sales
Search Engine Marketing
Strategic Planning
Strategy
Go to Market Strategy
Multi Channel Marketing
Cheryl Hanley Summary
Cheryl Hanley, based in Alpharetta, GA, US, is currently a Vice President, Demand Strategy at Fiserv. Cheryl Hanley brings experience from previous roles at Fiserv and PGi. Cheryl Hanley holds a BBA in Marketing Major with Concentration in Advertising @ Georgia State University. With a robust skill set that includes Account Based Marketing, Account Management, Advertising, B2B Marketing, Brand Development and more. Cheryl Hanley has 4 emails and 3 mobile phone numbers on RocketReach.
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