Cherto Information

Cherto is a server-side, warehouse-native experimentation platform for product and engineering teams. Running A/B tests is easy. Running an experimentation program that shapes decisions across a business is not. Cherto is built for that gap: an opinionated platform that helps teams run experimentation the way the world’s best product companies do. It covers A/B testing, feature flags, targeting, warehouse metrics, advanced statistics, trust checks and holdouts, with a console API and MCP server so AI agents can run experiments alongside people. Metrics are computed in your warehouse, and raw data never leaves it. Built by alumni of Booking.com, Meta, Canva, Microsoft, Block, Xero and SEEK, who between them have built four in-house experimentation platforms running 100k+ experiments a year. Cherto is at an early stage, working with a handful of teams, and backed by January Capital. Headquartered in Sydney, Australia. Talk to the founder: simon@getcherto.com