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Chen Michael Location
Beijing, China
Chen Michael Work
2016 -now Managing Director China @
2011 -now Managing director in China and Sales Director in Asia Pacific @ Capri-Sun 果倍爽
2006 -2011 Senior National Trade Marketing Manager @ Pepsico China
2006 -2006 National Promotion Manager @ Sonyericsson China
2004 -2006 Brand Manager @ ADE China
1998 -2004 Horeca Manager and assistant brand manager @ British American Tobacco China
1996 -1998 Field Supervisor in Foodservice @ Nestle China
1991 -1996 Sales Supervisor @ GMC BJ Co.Ltd
Chen Michael Education
上海交通大学
Master (EMBA)
2008-2010
Chen Michael Skills
Trade Marketing
Retail
Marketing
Sales
Creative Direction
FMCG
Shopper Marketing
Customer Insight
Marketing Management
Brand Management
Key Account Management
Marketing Strategy
Merchandising
Market Planning
Competitive Analysis
Key Account Development
Management
Media Planning
Chen Michael Summary
Chen Michael, based in Beijing, China, is currently a Managing Director China at Capri Sun Group. Chen Michael brings experience from previous roles at Capri-Sun 果倍爽, Pepsico China, Sonyericsson China and ADE China. Chen Michael holds a 2008 - 2010 Master in EMBA @ 上海交通大学. With a robust skill set that includes Trade Marketing, Retail, Marketing, Sales, Creative Direction and more. Chen Michael has 2 emails on RocketReach.
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