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Cheerios, America's No. 1 cereal, debuted in 1941 as Cheerioats. The nation's first ready-to-eat oat cereal has since become one of the most trusted and recognized brands in America. In fact, one of every 10 boxes of cereal sold in America is a box of Cheerios. General Mills' popular franchise includes Cheerios, Honey Nut Cheerios, Frosted Cheerios, Apple Cinnamon Cheerios, MultiGrain Cheerios, Berry Burst Cheerios, Yogurt Burst Cheerios and Fruity Cheerios. Cheerios also has a publishing division that includes the popular Cheerios Play Books and other activity books.

Cheerios Questions

The Cheerios annual revenue was $5.3 million in 2026.

Cheerios is based in Caldwell, Idaho.

The NAICS codes for Cheerios are [31123, 311, 3112, 31].

The SIC codes for Cheerios are [204, 20].

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