CHEEKBONE Competitors

The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. Launched in 2012, the Company is on a mission to challenge ingredients, ideal, and industries through the power of the Honest brand, the Honest team, and the Honest Standard. For more information about the Honest Standard and the Company, please visit www.honest.com. Website: www.honest.com Careers: honest.com/careers Facebook: facebook.com/TheHonestCompany Instagram: @honest & @honest_beauty

Here at Glossier, beauty is about you. From our formulas to packaging, playful shades to seriously-great skincare—Glossier was built to make beauty accessible and uncomplicated. Before we launched Glossier in 2014, we started as Into The Gloss. A beauty website and community devoted to sharing real information with real people, about really amazing products. It’s where we realized that beauty shouldn’t be built in a boardroom—it should be built by you. This ethos gave birth to our philosophy: Skin First. Makeup Second™. We prioritize skincare because we believe that healthy skin is the best foundation. We believe in thoughtful design and cultivating conversations. It’s at the core of everything we do—the starting point of all our makeup, skincare, bodycare, and fragrance products. At Glossier, beauty is about celebrating freedom of expression, individuality , and having fun. Our Skin First. Makeup Second™ approach ensures that every product supports your skin’s health, allowing your makeup to enhance rather than mask your natural beauty.

SKINCARE POWERED MAKEUP. We believe in skin that looks like skin—and radiance that comes naturally. Since 2011, ILIA has been at the forefront of the clean beauty movement, creating innovative formulas with powerful actives that protect and revive skin, safely. The Result? Thoughtful essentials you can trust and that make your skin look and feel alive.