CHÉ Information

CHÉ is a contemporary menswear brand for life between the city and the sea. Building on our resortwear foundations, we create a considered collection of swimwear, shirting, knitwear, trousers, tailoring and lightweight layers. Each piece is designed to move effortlessly through the day—from time by the water to lunch in the city, drinks and into the evening. Our approach brings together relaxed silhouettes, considered fabrics and understated detail. The result is a cohesive wardrobe, with pieces that work naturally alongside one another across destinations, seasons and social occasions. As we grow our international wholesale presence, we offer partners a complete approach to modern dressing, bringing our vision to life through head-to-toe collections. Effortless, considered and designed for wherever life takes you.