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Charlene Patten Location
Tampa, FL, US
Charlene Patten Work
General Manager and Chief Marketing Officer @ (May 2026 - Present)
Chief Marketing Officer @ (February 2025 - April 2026)
Member Board of Directors @ (January 2023 - March 2025)
Senior Consultant @ (March 2024 - February 2025)
Executive Vice President @ (January 2022 - September 2023)
Senior Vice President Marketing @ (January 2019 - January 2021)
Senior Vice President @ (January 2015 - January 2019)
Senior Vice President @ (January 2011 - January 2015)
General Manager @ (January 2008 - January 2011)
Marketing Director @ (January 2003 - January 2008)
Marketing Director @ (January 2001 - January 2003)
Brand Manager @ (January 1999 - January 2001)
Brand Manager @ (January 1998 - January 1999)
Assistant Brand Manager, North America Pantene Hair Care @ (January 1995 - January 1998)
Head of Department @ (January 1988 - January 1993)
Charlene Patten Education
Duke University - The Fuqua School of Business
Master of Business Administration - MBA
1993-1995
Cornell University
Bachelor of Science - BS (Hotel & Restaurant Management)
1984-1988
Charlene Patten Skills
Acquisition Integration
Advertising
Agency Relationship Management
Brand Architecture
Brand Awareness
Brand Development
Brand Equity
Brand Management
Brand Strategy
Branding
Branding & Identity
Budget Management
Business Intelligence (BI)
Business Strategy
Change Management
Consumer Behavior
Consumer Products
Content Creation
Content Strategy
Corporate Governance
Creative Strategy
Creativity and Innovation
Cross-functional Team Leadership
Culture Change
Customer Acquisition
Customer Conversion
Customer Insight
Digital Marketing
Digital Transformation
Diversity, Equity, Inclusion and Belonging (DEIB)
E-Commerce
Executive Leadership
Executive Management
Global Cross-Functional Team Leadership
Inspiring Leadership
Integrated Marketing
International Marketing
Leadership
Management Consulting
Market Analysis
Market Research
Marketing
Marketing Communications
Marketing Management
Marketing Strategy
Online Content Creation
Organizational Leadership
P&L Management
Packaging Design
Performance Management
Product Development
Product Innovation
Product Promotion
Public Relations
Retail Marketing
Search Engine Marketing (SEM)
Social Media
Social Media Marketing
Strategic Planning
Strategic Thinking
Strategy
Team Leadership
Trend Forecasting
Charlene Patten Summary
Charlene Patten, based in Tampa, FL, US, is currently a General Manager and Chief Marketing Officer at Not Your Mother's Haircare. Charlene Patten brings experience from previous roles at Not Your Mother's Haircare, Rather Outdoors, Simpactful and Fiskars Group. Charlene Patten holds a 1993 - 1995 Master of Business Administration - MBA @ Duke University - The Fuqua School of Business. With a robust skill set that includes Acquisition Integration, Advertising, Agency Relationship Management, Brand Architecture, Brand Awareness and more. Charlene Patten has 1 emails and 3 mobile phone numbers on RocketReach.
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