CHARD International Information

CHARD is a cross platform design consultancy specialising in brand / identity driven interiors, events and experiences. Put simply, we help brands communicate on a deeper level than that offered by traditional marketing mediums. With over 20 years experience, CHARD develops strategic frameworks integrating design, packaging, PR, events and advertising to connect people with brands in personally relevant and memorable ways. This experiential marketing approach aims to reinforce the essence of a brand through personalised sensory experiences. Such intimate engagement has been proven to have a powerful impact, which can; capture attention, create memories, increase attachment, build loyalty, enhance relevance, elicit emotion, stimulate word-of-mouth, challenge opinions, build trust and increase product desire. CHARD has created site-specific presentations for a broad spectrum of high-end corporate clients. Projects include product and building launches, concerts, exhibition environments, prestigious parties and elite hospitality facilities. CHARD has managed successful cultural community development projects, programmed arts festivals and created spectacular outdoor events for crowds in excess of 10,000.