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Founded over fifteen years ago by husband and wife team, Character.com has grown into the UK’s largest retailer of character clothing and accessories, trusted by millions of families for our unrivalled choice, great quality and unbeatable value for money. From PAW Patrol to Peppa Pig, Harry Potter to Minecraft, Star Wars to KPop Demon Hunters, we’re the one-stop shop for kids’ clothing featuring all their favourite characters from film, TV, cartoons and games. Our “Happy Clothes” are designed to inspire imagination, build confidence, encourage self-expression and bring joy every single day. We believe clothing should do more than just look good — it should help children express who they are and wear what they love with pride.

Character.com Questions

The Character.com annual revenue was $23.5 million in 2026.

Stephen Hewitt is the Managing Director of Character.com.

30 people are employed at Character.com.

Character.com is based in Swansea, Swansea.

The NAICS codes for Character.com are [45, 44, 424, 4243, 42, 42432, 458].

The SIC codes for Character.com are [56, 513, 51].

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