We analyze brands and make strategic recommendations based on a deep understanding of story and character—what we call the Story Framework approach. Analysis through the Story Framework approach focuses on the meaning and purpose of a brand. It is about connecting with the audience on an emotional level—helping the audience members to identify with and recognize themselves in the brand.
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The Character annual revenue was $5.2 million in 2026.
David Altschul is the Founder of Character.
20 people are employed at Character.
Character is based in Portland, Oregon.
The NAICS codes for Character are [541810, 54, 54181, 541, 5418].
The SIC codes for Character are [731, 73].