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We analyze brands and make strategic recommendations based on a deep understanding of story and character—what we call the Story Framework approach. Analysis through the Story Framework approach focuses on the meaning and purpose of a brand. It is about connecting with the audience on an emotional level—helping the audience members to identify with and recognize themselves in the brand.

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The Character annual revenue was $5.2 million in 2026.

David Altschul is the Founder of Character.

20 people are employed at Character.

Character is based in Portland, Oregon.

The NAICS codes for Character are [541810, 54, 54181, 541, 5418].

The SIC codes for Character are [731, 73].

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G2 Leader Summer 2026 G2 Best Est ROI Mid-Market Summer 2026 G2 Easiest Admin Mid-Market Summer 2026 G2 Most Implementable Summer 2026 G2 Best Results Mid-Market Summer 2026 G2 Lead Capture Mid-Market Summer 2026 Inc Fastest Growing Private Companies 2026 Inc Best Workplace 2025
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