Character Group is the leading importer and distributor of children’s lifestyle products in Africa, with a strong focus on a comprehensive licensed and private collection product offering. We are dedicated to developing high-quality, trendy children’s products that are both unique and exclusive to the African market. Our business is unique in that we offer a complete turnkey operation, from design and concept, through to sourcing, sampling, manufacturing, and ultimately warehousing, shipping, and distribution. We support sustainability through recycling, with the aim to convert all our packaging to recycled materials by 2024. ♻ We also support local manufacturing and are a proud partner of the Proudly South African organisation through our Clothing, Bath & Body, and Kitchen divisions. We support 2 local kids' charities, whereby a portion of the funds received through the sale of our products is donated to Oliver’s Village and Timbuktu in the Valley.
| Website | http://www.charactergroup.co.za |
| Revenue | $6.2 million |
| Employees | 55 (25 on RocketReach) |
| Founded | 1993 |
| Address | 14 Hurlingham Road, Sandton, Gauteng 2196, ZA |
| Phone | +27 11 402 1206 |
| Industry | Wholesale Import and Export, Home Improvement & Hardware Retail, Retail |
| SIC | SIC Code 509 Companies, SIC Code 50 Companies |
| NAICS | NAICS Code 423 Companies, NAICS Code 4239 Companies, NAICS Code 42 Companies, NAICS Code 42399 Companies |
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Character Group Questions
The Character Group annual revenue was $6.2 million in 2026.
Saul Weiner is the Director of Character Group.
25 people are employed at Character Group.
Character Group is based in Sandton, Gauteng.
The NAICS codes for Character Group are [423, 4239, 42, 42399].
The SIC codes for Character Group are [509, 50].
Top Character Group Employees
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Saul Weiner
Director at Character Group
South Africa15 -
Suret Myburgh
HR Manager at Character Group
Johannesburg, GP, ZA21 -
Liza Wheals
Marketing Manager at Character Group
Johannesburg, GP, ZA12 -
Yaron Herr
Head of Operations at Character Group
Johannesburg, GP, ZA11 -
Siphiwe Ngcobo
Graphic Designer at Character Group
Johannesburg, GP, ZA2 -
Joel Finn
Sales Representative at Character Group
Johannesburg, GP, ZA1 -
Tashkeen Salie
Financial Manager at Character Group
Johannesburg, GP, ZA1 -
Itumeleng Mashiloane
Sales Administrative Assistant at Character Group
Johannesburg, GP, ZA1 -
Claire Donnelly
Social Media Marketer at Character Group
Johannesburg, GP, ZA1
