CHANGEffect Information

Story Compelling stories are magnetic. Your brand is a story. If it's compelling, people will want to be part of it. It should clearly communicate who you are, what you do and why anyone should care. Do this right and your story becomes much more than a communication strategy. It becomes an authentic promise people can trust. Culture Culture speaks louder than words. Everyone in your organization is a storyteller. But what story are they telling? Internal alignment is crucial to living your story and may require leadership strategy, staff development and refining the right behaviors and rituals. People are watching to see if who you are matches with what you promise. Expression Both good and bad design get noticed. When words, images and experiences are combined in counter-intuitive and unexpected ways, they reach into and stir people’s hearts. This is what motivates them to become part of your story. Websites, print, video, events and interactive media should all be integrated like woven threads.