cha & Information

cha & is building the next daily energy ritual by making premium loose leaf tea a scalable alternative to coffee and energy drinks. Our first store in New York’s Lower East Side has served over 60,000 guests in a tiny 500 sq. ft. space, demonstrating strong repeat demand and capital-efficient retail economics. While coffee often leads to jitters and crashes, tea offers a smoother, more sustained energy experience. Yet the U.S. lacks a modern, convenient way to access high-quality tea on the go. cha & bridges that gap through a design-forward retail experience, handcrafted drinks, and a focus on quality, hospitality, and consistency.