CF Napa Brand Design Information

Strategic branding that invites trial, reinforces quality, and assists recall. For nearly 50 years, CF Napa Brand Design has set the standard for alcohol beverage branding. Led by Owner & Creative Principal David Schuemann for the past 22 years, we focus on translating brand ethos visually, never using a one size fits all approach for projects. The result is a bespoke solution rooted in strategy and, most importantly, a design that sells. CF Napa’s expertise lies in the intricacies of our process—from project conception to conclusion, our team brings a strategic yet thoughtful eye to every detail. We understand the market and target audiences on a global stage. We balance listening with leading to execute a design that the client loves, and the consumer buys again and again. - Experts in alcohol beverage branding. - 50 years of experience creating strategic solutions. - Materials & sourcing experts, with best-in-class vendor relationships. Our Philosophy - Drink With Your Eyes® As humans, we make countless decisions based on sensory information available to us - so much so that we may not even realize it. In the aisles of stores, when we are not afforded all our senses, we make choices based on looks alone. This is our foundational belief at CF Napa Brand Design. Visuals profoundly impact the decision­ making process and consumer perception­, especially where alcohol beverages are concerned. We drink with our eyes.