Cerealize Information

Your Custom Cereal Custom cereal delivered to your door. Think inside and outside the box! Product Vision: Our mission is to build a simple and convenient subscription service for individuals to custom-order cereal tailored to their personal tastes and lifestyles. With our easy-to-use cereal builder, consumers will be able to choose their favorite ingredients and have it delivered regularly to their front door. Why Cereal? Why not cereal? More than a hundred years after its popularization, cereal remains a staple of the American diet, eaten by more than 80MM Americans every day. Yet, the cereal industry is highly consolidated with four large companies — Kellogg, General Mills, Post, and Quaker Oats — claiming the vast majority of market share (87%). Disrupting these incumbents presents a real challenge: barriers to competing successfully at retail include the need for extensive distribution networks and expensive demand-generation campaigns, both of which may be out of reach for most startup companies. But with Cerealize, we are leveraging the power of just-in-time production, direct-to-consumer sales, and a uniquely social business model that practically advertises itself to break into the category with less working capital than it would take to successfully launch a traditional in-store brand.