Center for Marketing Technology of Bentley University Information

The CMT supports the development of best practices in marketing strategy, research and customer insight that enables students, faculty and business professionals to implement innovative and actionable marketing programs. The CMT provides consulting, education and research for business partners and academia to deliver digital marketing, social media, data analytics and sustainable marketing strategies that shape our connected world. The CMT supports the Bentley academic community as well as corporate partners and clients to explore the most engaging marketing questions we are facing today. Annually the CMT hosts more than 250 focus groups and over 150 e-surveys targeting groups from 1,000 to over 100,000 respondents. Our client and project list span the worlds of consumer goods, retail, finance, healthcare, technology, government, healthcare and education. Marketing analytics, primary and secondary research, digital marketing and social media tools are used to develop critical insights into consumer, industry and organizational behavior. CMT research impacts major product launches, sales and marketing strategy pre and post purchase planning, and return-on-investment decisions