Center for Brand and Product Management Information

The Center for Brand and Product Management (CBPM) at the Wisconsin School of Business is the nation’s first university-based center focused on producing talent, knowledge, and world-class skills in the field of brand and product management. By bringing together industry executives, faculty, and staff, the Center prepares students to manage products and lead brands and companies to success. The Wisconsin MBA specialization in brand and product management is widely recognized among leading business-to-consumer companies, a reflection of the quality of our students and the preparation they receive. The CBPM supports an effective blend of curriculum-based knowledge sharing and authentic applied learning experiences. This approach gives students a jump start on their careers. The CBPM Advisory Board, comprised of leaders in brand and product management from companies such as Procter & Gamble, Intuit, and Google, brings classroom knowledge to life by engaging students in actual industry case studies. The Center was established in 2002 by Scott Cook – co-founder of Intuit, Inc., the maker of Quicken, QuickBooks and TurboTax – and his wife Signe Ostby, former Vice President of Marketing for Software Publishing Corporation. And it’s supported by some of the finest product management companies in the world, who take a hands-on interest in our students through our Advisory Board.