CenlaNow Competitors

As Louisiana’s best news station, we are committed to bringing viewers fair, balanced and accurate stories. We are a family and community oriented company that strives to bring people together. The Station was founded by Douglas L. Manship in April of 1955 and is still owned by the Manship family today. WBRZ has been an ABC affiliate since 1977 and airs shows such as Wheel of Fortune, Scandal, Dancing with the Stars and Jimmy Kimmel Live. WBRZ’S award winning news offers exclusive investigations, weather and is the home of LSU sports. As the Louisiana Association of Broadcasters’ Community Station of the Year, we also put on several community service projects every year such as Pats Coats for Kids, Fill a Prescription and Stuff the Bus. WBRZ works hard to not only be the best station for its viewers but also to be the best company for its employees.

WAFB 9 is Baton Rouge’s trusted news leader, delivering impactful local journalism across broadcast, streaming, and digital platforms. Our award-winning team produces 40+ hours of news each week, including investigations that have helped shape Louisiana law and reporting recognized by the Associated Press and the Louisiana Association of Broadcasters. We’re also home to the First Alert Weather Team, named Weatherate Certified Most Accurate for four consecutive years—helping viewers make decisions with confidence when it matters most. As digital innovators pushing the envelope in local broadcasting, we make it easy to watch WAFB 9 News anytime—stream free on Roku, Amazon Fire TV, and Apple TV. We also expand local coverage beyond the newscast with local sports podcasts and original digital content built for how audiences watch and engage today. Behind the scenes, our Creative Services team is a full-service production partner, and our Sales team operates like an agency, building integrated campaigns across TV and digital. Through Gray Digital Media (GDM), we deliver digital marketing solutions for businesses locally, regionally, and nationally—helping brands grow with strategy, storytelling, and measurable performance.

KTBS 3 will celebrate 70 years of broadcasting service to the ArkLaTex on September 5, 2025. Broadcasting from our modern digital facility on E Kings Highway in Shreveport, we serve 28 counties and parishes in East Texas, Northwest Louisiana, Southeast Oklahoma, and Southern Arkansas. We offer seven stations starting with KTBS 3 and KPXJ CW-21, and additional digital stations including MeTV- channel 21.2, Antenna TV- channel 21.4, Movies!- channel 21.3, and both our 24-Hour Weather channel 3.2, and 24-Hour News channel 3.3. Shreveport is located within five hours of seven major cities and has recently become a center of activity for film and television production. With more than 398,000 households in our DMA, Shreveport is considered the economic leader of a region that stretches north to McCurtain county Oklahoma; west to Longview, Texas; south to Natchitoches, Louisiana and east to Monroe, Louisiana. Made up of an array of mid-sized communities, the television marketing population is well over half a million people. KTBS 3 is owned and operated by KTBS, LLC, and is one of the few stations in the country that can still claim local ownership and community identity. On October 14, 2010, KTBS became the first station in the ArkLaTex to broadcast local news in high definition. And, today, viewers can find our news content on a multitude of platforms, including livestreaming on KTBS.com, as well as over-the-top offerings such as Sony PlayStation, Google TV, and YouTube.