We were founded in 2010 with a dynamic and agile start-up spirit. Today, we are a decacorn backed by Alibaba, General Atlantic, SoftBank, Princeville Capital, and leading sovereign wealth funds.
We are the leading e-commerce platform in Türkiye and a top player across EMEA, delivering more than 2.5 million packages every day in 35 countries and serving 40 million customers. What differentiates us is the technology behind this scale. Through advanced data capabilities, AI-driven systems, logistics technologies, and integrated financial solutions, we connect customers, sellers, payments, and delivery within one seamless ecosystem.
That ecosystem spans Trendyol Tech, one of the region’s leading R&D hubs; Trendyol Express, one of the fastest-growing delivery networks; Dolap, the largest second-hand goods platform; and our expanding fintech arm powering payments and embedded financial services within our ecosystem.
Our international footprint continues to expand with strong momentum across Gulf and Central & Eastern Europe. From Romania to KSA, we now serve over 10 million international customers — and this is just the beginning.
Dreaming big is in our DNA. We are building a global, tech-driven commerce ecosystem — and shaping the future of digital retail across regions.
At Hepsiburada, we are driven by our mission to improve people's lives by developing innovative products and services. Prioritizing customer satisfaction, we offer over 280 million products across more than 30 categories. Through our marketplace model, we bring together over 100,000 businesses. With Türkiye’s and the region's largest Smart Operations Center, industry-leading R&D initiatives, and innovative solutions, we contribute significantly to the growth of the e-commerce ecosystem. For the past two years, we have proudly held the title of Türkiye's most recommended e-commerce platform.
Through our innovative services like HepsiJET, Hepsipay, HepsiLojistik and HepsiAd we create value for all our stakeholders. Committed to harnessing technology for social benefit, our “Technology Empowerment for Women Entrepreneurs” program has connected thousands of women entrepreneurs with e-commerce, supporting their growth. Our goal is to leverage digitalization and e-commerce to enable greater economic participation.
With 25 years of experience driven by innovation and entrepreneurship, we proudly continue our journey as “Türkiye’s Hepsiburada” and the first and only company representing Türkiye and listed on NASDAQ, the world's leading technology exchange.
ebebek is a dedicated retailer and online platform that meets the needs of mums and babies from pregnancy to age four. We offer a wide range of high-quality products, friendly service, top-notch standards, affordable prices, expert knowledge, and 24/7 post-purchase support.
Our focus is on two main sales channels:
*E-commerce
*Physical retail
ebebek.com is Turkey’s first online baby product store. Following the success of our website, we adopted the rare 'click to brick' business model and expanded into physical retail stores.
We understand that families with babies need more than just meeting their little one’s physical needs. With this in mind, we are dedicated to considering every detail for the happiness of both babies and parents, guided by our ‘Babyology’ philosophy. Through Babyology, we offer not only products but also extensive knowledge and experience, guiding families from the prenatal stage onwards.
We view our staff not just as salespeople but as ‘Babyologists’ – people who are passionate about sharing their expertise and interest in babies and families. Similarly, we call our customers ‘Barents’, a blend of "baby" and "parents", to reflect their role in nurturing and learning about their little ones.
At ebebek, we’re all about supporting families, and our journey has grown even more exciting as we expand our vision and mission in the UK. With our eyes set on growing globally, we're proud to bring our ‘Babyology’ philosophy and commitment to sustainability to families across the United Kingdom.
With award-winning products, competitive prices, fast delivery, and reliable partners, ebebek, which places great importance on expertise, aims to expand across 6 continents while always being by your side.