Founded by Samantha Cameron in 2017, Cefinn was created to fill the gap in the market for fashion-forward pieces that work hard for busy women. Every piece is designed to be smart, modern and feminine. Easy to wear and elegantly understated, it’s fashion you don’t have to overthink – step into it in the morning and you’re good to go 24/7, from a day in the office to a dinner date with friends. Feminine and flattering, Cefinn is designed around all shapes and sizes, from 6 to 16, with silhouettes that accentuate the positive. Each piece is extensively fitted in our London studio to ensure consistency, comfort and ease of movement so you can always look effortless and chic. Cefinn launched in February 2017 in Net-a-Porter and Selfridges. The brand is now also stocked at Matchesfashion.com, The Modist.com, Fenwick London, Beams Japan. Pronounced 'Sefin' to rhyme with 'Elfin', Cefinn is based on an acronym of Samantha's surname, Cameron, and her children's initials: Elwen, Florence, Ivan and Nancy.
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Cefinn Questions
The Cefinn annual revenue was $5 million in 2026.
Jeremy Lecuyer is the Finance Director of Cefinn.
12 people are employed at Cefinn.
The NAICS codes for Cefinn are [44, 4481, 45, 448, 458].
The SIC codes for Cefinn are [565, 56].
Top Cefinn Employees
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23
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Jeremy Lecuyer
Finance Director at Cefinn
London, GB33 -
Eliza Tracey
PR & Social Executive at Cefinn
London, GB1 -
1
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Sara Zubillaga
Product Developer at Cefinn
London, GB22 -
Patrycja Filipowicz
Designer at Cefinn
London, GB1 -
12
