Bimbo UK is part of Grupo Bimbo, the world’s largest bakery company. In the UK, you’ll know us for The New York Bakery Company, Sanissimo, or our range of private label products.
Grupo Bimbo, present in 32 countries, is committed to working in a sustainable way for a better world. In the UK, we’re focused on nourishing a better world, through bringing the right products and brands to the market and supporting and encouraging category growth for bakery across retail and foodservice.
We provide better quality and more flavorful food than most fast food restaurant while providing quicker service and lower prices than full-service restaurants. As a result, we have developed intensely loyal followings at our restaurants. Our restaurants reflect an authentic, yet fresh ambiance. They are designed with a contemporary Mexican hamlet feel, self-service fresh salsa bars and exhibition-style cooking which provides a pleasant backdrop to the ordering process. After orders are taken to the counter, food is prepared fresh for each customer and then delivered to the table or picked up at the counter by the customer. Our approach to food quality and preparation is the single most important aspect of our concept. We purchase only the finest ingredients and meticulously train our cooks to prepare fresh, consistent and well-portioned meals. We offer generous portions for traditional Mexican food items, including tacos, burritos and quesadillas as well as more unusual items such as our Cancun Roll and shrimp tacos. We prepare food in open view of the customers so they are able to see the quality and freshness. Because the health of our customers is important to us, we use no preservatives or animal fat. In addition, all meats are lean, high-quality, hand-trimmed and charbroiled to ensure the healthiest possible product. Our customers notice the difference and this is a significant advantage for us. Our full menu is conveniently offered from lunch through dinner and may be ordered as dine-in or take-out. Our operating premise is to serve a very high volume of orders per day and we have accomplished that in each of our restaurants. To encourage speed, we provide customers with a clear view of the menu while they are in line so they are ready to order immediately upon reaching the front. We train our cashiers to be fast, efficient and friendly.