CCD Innovation Information

As JPG Resource's innovation arm, the Center for Culinary Development & Innovation (or CCDI), helps food and beverage companies develop inspired new products and strategic, horizons-based innovation pipelines. Led by the Chefs’ Council®, CCDI creates distinct offerings that drive product innovation and fuel topline revenue growth for a broad range of leading companies including packaged goods, restaurants and food service industry providers. Services include: Culinary-Led Inspiration: Development of product concepts through ideation sessions to create products that are distinct, chef-inspired and vetted by culinary industry professionals. Consumer & Industry Insights: Research to understand evolving consumer behaviors, retail landscape, category deep dives, trend immersions, and food industry marketplace analysis. Product Innovation & Portfolio Pipeline Planning: Creation of product-specific concepts and horizons-based portfolio pipeline planning from inspiration and concept development through to recipe formulations, validations, product prototypes, and consumer testing. Commercialization Consulting: Expert guidance from brand strategy and product portfolio development to technical feasibility, R&D partnership, co-man assessment, and market entry strategy.