CATO Creative Inc. Information

We help big companies get clear on their organization’s identity so they can attract, keep, and inspire their team—without a big public rebrand. Our proven three-phase approach uncovers the inherent magic within an organization to create a clear employer brand. This means they can confidently talk about what makes them a unique place to work, get HR and Talent teams aligned on the employer value proposition, and attract employees that value exactly what they offer so they’re more engaged, and stay longer. Here’s how: 1. Align We identify what sets our clients apart from their competitors and articulate their unique organizational DNA. Through our signature audit and interview process, we delve deep into their story to clearly articulate their employer value proposition (EVP). 2. Integrate Before communicating their employer brand to the world, we ensure clients feel confident embodying it fully. We work closely with internal teams to integrate the employer value proposition (EVP), positioning, and employee experience into business activities, talent programs, and communications. 3. Communicate With a solid foundation established, we guide clients on crafting key messages, refining their voice, and enhancing their visual identity. Through internal and external communications, we ensure consistent and compelling support for the employer brand. We also offer a sustaining service recognizing that employer branding is an ongoing journey. We provide continued support in strategy, messaging, and content monthly. Connect with us on LinkedIn or email hi@catocreative.ca to embark on this exciting journey together.