Snr Marketing Director - PepsiCo @ (September 2019 - January 2022)
VP Marketing @ (March 2018 - September 2019)
Global Marketing Director - Kid's Dairy @ (April 2015 - March 2018)
Regional Marketing Director - Häagen-Dazs @ (January 2015 - April 2015)
Snr Marketing Manager (Häagen-Dazs Global Strategy and Comms) @ (April 2012 - January 2015)
Marketing Manager (Häagen-Dazs) @ (June 2008 - March 2012)
Marketing Manager (Old El Paso) @ (August 2005 - June 2008)
Senior Brand Manager @ (May 2001 - May 2005)
Brand Manager @ (January 1999 - April 2001)
Cathy Kidd Education
University of Warwick - Warwick Business School
MBA (Business Strategy & Leadership)
2009-2012
Dublin City University
BA (Marketing, Languages)
1994-1998
Cathy Kidd Skills
Strategy
Customer Insight
Marketing Strategy
Leadership
Marketing
Segmentation
Trade Marketing
Brand Architecture
Marketing Management
Brand Development
Consumer Insight
Product Development
Marketing Research
Digital Marketing
Business Strategy
Cross-functional Team Leadership
Team Leadership
Consumer Products
Shopper Marketing
Product Innovation
Marketing Communications
FMCG
Brand Management
Strategic Thinking
Competitive Analysis
P&L Management
Strategic Planning
New Business Development
Integrated Marketing
Market Research
Brand Equity
Market Planning
International Marketing
Customer Marketing
Consumer Behaviour
Global Marketing
Nielsen
Product Marketing
Fast-Moving Consumer Goods (FMCG)
Cathy Kidd Summary
Cathy Kidd, based in Dublin, IE, is currently a Snr Marketing Director - Global Pepsi at PepsiCo. Cathy Kidd brings experience from previous roles at Pepsi Lipton, PepsiCo, WaterWipes and Kerry Foods. Cathy Kidd holds a 2009 - 2012 MBA in Business Strategy & Leadership @ University of Warwick - Warwick Business School. With a robust skill set that includes Strategy, Customer Insight, Marketing Strategy, Leadership, Marketing and more. Cathy Kidd has 1 emails on RocketReach.
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