Catherine Bourcier Email
Directrice Intelligence client et gestion de produits numériques @ Autorité régionale de transport métropolitain
Catherine Bourcier's Location
Montreal, QC, CA
Catherine Bourcier's Work
- Directrice Intelligence client et gestion de produits numériques @ Autorité régionale de transport métropolitain
- Chef, Intelligence client et gestion de produits numériques @ Autorité régionale de transport métropolitain
- Chef Expérience client @ Autorité régionale de transport métropolitain
- Director, Strategic Planning, Marketing Research and Analysis @ NEWAD
- Director, Strategy and Marketing Research @ NEWAD Media
- Senior Manager, Marketing Research @ Yellow Pages / Pages Jaunes – Canada
- Manager, Marketing Research @ MOLSON COORS INTERNATIONAL (EUROPE) LLC
- Consultant, Strategic Planning @ SECOR
Catherine Bourcier's Education
- Université du Québec à Montréal
Master of Business Administration - MBA (Marketing Research)
1994 - 1996 - Université de Montréal / HEC
Bachelor's degree (Marketing Research)
1991 - 1994 - Collège Jean de Brébeuf
CEGEP diploma (science)
1986 - 1988
Catherine Bourcier's Skills
- Marketing Research
- Strategy
- Customer Insight
- Brand Equity
- Marketing Communications
- Marketing Strategy
- Positioning
- Brand Management
- Market Research
- Relationship Marketing
Catherine Bourcier's Summary
Catherine Bourcier, based in Montreal, QC, CA, is currently a Directrice Intelligence client et gestion de produits numériques at Autorité régionale de transport métropolitain, bringing experience from previous roles at Autorité régionale de transport métropolitain, Autorité régionale de transport métropolitain, NEWAD and NEWAD Media. Catherine Bourcier holds a 1994 - 1996 Master of Business Administration - MBA in Marketing Research @ Université du Québec à Montréal. With a robust skill set that includes Marketing Research, Strategy, Customer Insight, Brand Equity, Marketing Communications and more, Catherine Bourcier contributes valuable insights to the industry. Catherine Bourcier has 2 emails on RocketReach.
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