CatchBull Information

We help companies manage their operational forecasting performance for profit, not just forecast accuracy. We help you measure forecast value added at the most granular level (e.g. SKU/customer/day/week/month) – where it counts. If you are forecasting demand for your products on a regular basis and you are making to stock, not to order, you will already have invested in forecasting software, people and processes to support this task. But, after the initial gains from these initiatives, how easy is it now to show continuous improvement and a positive return on these investments? CatchBull can help you solve this conundrum; taking you beyond forecast accuracy to focus on the value added to the business - in short, we can help you make forecasting pay! Only by managing your forecast performance at the most granular level, can you pinpoint where your forecasting is destroying value and where it is adding value. Then by sequentially eliminating the value destructive activities, you can “earn more by doing less!” Over the past few years we have revealed consistently that between 30-50% of all forecasts are destroying value for the companies relying on them – i.e. they would waste less money by simply replenishing on a one-out, one-in basis (Kanban). Spreadsheets cannot cope at the scale required to measure at this level of detail, so can tempt you to measure only at higher levels of aggregation, where over- and under-forecasting can be “netted off” against each other, sending an inaccurately rosy picture. Many of the most popular forecast accuracy measures (MAPE, WAPE, MAD etc) also have limitations/flaws which, if not clearly understood, can conceal rather than reveal the true picture of what’s really going on. If you are feeling the need to demonstrate continuous improvement, to move beyond simple forecast accuracy, to report how much value can be added to the business from your forecasting efforts, CatchBull can help. Visit www.CatchBull.com today.