Catalyst Group Information

Catalyst, founded in 1998, improves websites and other interfaces through insight into and testing of key audience behavior. We specialize in “user-centered” research and design that extends from core interface architecture into visual design, and marketing/branding strategy. In addition to website design, Catalyst principals have had significant training and experience in the design and testing of human / computer interaction in general, including hardware (mice, keyboards, etc.), Windows-based software, and character-based systems. Also, our experience in design and testing methodologies is enriched by a strong background in interactive strategy, product development, and marketing. This combination of skills and experience is what defines Catalyst’s core value to our clients, as well as our differentiation from other firms.