CASTE Creative Information

CASTE Creative is a brand development & design agency. Addicted to creative problem solving | Devoted to bringing clarity to every client’s story | Driven by a challenging story to tell & the client’s reaction when told. CASTE (kast) Collaborate | Analyze | Storytelling | Test | Execute - PHILOSOPHY - "SIMPLICITY IS ABOUT SUBTRACTING THE OBVIOUS, AND ADDING THE MEANINGFUL." - JOHN MAEDA Passion. A word often misrepresented and undervalued. An adjective that when genuinely lived out knows no bounds. Passion is CASTE Creative. Authentically engraved in every strand of their DNA. With over 10 years of brand development and design experience, the CASTE team are a living example of dedicated design. Addicted to creative problem solving. Devoted to bringing clarity to every client’s story. - PAST. PRESENT. FUTURE - Sean and Gaston caught up for a lunch in late 2016. What started as general conversation, progressed into daydreaming, and ended hours later with a follow up meeting. With Sean's almost decade of freelance design and Gaston's background in operations and communication, they knew their skill sets were complimentary. Two months later they launched CASTE Creative Agency and moved into a new studio space in San Clemente. They now have the pleasure of working alongside some incredible brands, bringing life to their stories and passionately developing their visual identity. It's easy to get stuck in comfort, but life and work can be extremely fulfilling when we just let it happen. Cheers to the unknown!