Cassa Strategy Information

The platforms built teams around their biggest clients. I build around you. Cassa Strategy is a fractional growth marketing consultancy in Costa Mesa, CA, led by founder Amy Cass. I bring enterprise-grade growth strategy directly inside DTC and B2B businesses, applied as an operator, not an advisor. I have spent my entire career in performance marketing, across agencies, SaaS, and seven years inside Meta as a Senior Client Partner managing over $150M in annual spend for the largest advertisers in the world. I left to bring that same senior operating discipline to growing businesses. Three ways in: Fractional Head of Growth. I embed in your business and own the outcomes end to end, including P&L, pricing, operations, customer lifecycle, and acquisition strategy. Paid Media & Acquisition. Senior hands directly on your Meta and Google accounts. The lowest-friction way to start, and it stands on its own. Strategic Growth Projects. Analytics and tracking rebuilds, pricing and COGS audits, membership and lifecycle design, SEO and feed optimization. Recent client work: turned a cash-flow negative subscription brand profitable, restored attribution for a digital subscription business after a full tracking breakdown, and delivered a 23% ROAS improvement and a 15% lift in in-store visits across the client portfolio. When I take on your growth, you get the person who did the work, not a junior team running a playbook. Direct line: amy@cassastrategy.com