CASIO EMI SOUTH AFRICA James Ralph Pty Ltd Information

In today's world, musical instruments such as digital pianos need to sound great and look great. After all, instruments are generally destined to be used in our homes, our living rooms – places where we want to feel comfortable all the time. As designers of these musical instruments, we are faced with the challenge of creating a perfect combination of the classic style of a piano with modern digital music technologies. Our PRIVIA series of musical instruments achieve this particularly well. This is a hugely popular product family from the compact digital piano range launched by CASIO. We have created a sleek and modern design to the body that incorporates modern concepts of interior design and yet still reflects the roots of the classic ideal. Just as with acoustic musical instruments, the path to designing and developing the finished digital keyboard/instrument is one that comes with a great many questions. This is particularly true in the development of digital pianos such as the CELVIANO Grand Hybrid series, which intentionally imitates concert pianos. The enthusiasm and passion for searching for and finding the little details, continuously questioning our developments at CASIO is what fascinates and motivates me each and every day. This is because sound itself is also constantly changing and developing; so we can't sit back and rest, but have to repeatedly ask ourselves: Where and how can we still improve? The keyboard on a musical instrument is not merely a collection of black and white keys. No, it represents nothing less than the physical connection between the pianist and sound itself. At first glance, it would seem that my work at CASIO is only about the mechanisms and has nothing to do with sound itself. But this mechanism is essential to ensure the quality of the whole instrument! If I do a poor job, not even the world's most talented pianists will be able to enjoy the sound of their musical performances.