Casey Competitors

We’re all about happiness you can wear. Our story begins in 1991. Contrarian. How else would you describe a man who left a good job in the city – working in New York during its shiny ’80s heyday no less – to set up a mail-order clothes company at a time when buying things that got delivered was considered a bit, well, joke-worthy? Or was he just lucky – right time, right place, right instinct? Johnnie launched Boden with a hand-drawn catalogue featuring eight menswear styles he wanted in his own wardrobe (and wanted to order from his armchair). That was 1991, and back then, catalogues for stylish people who like stylish clothes weren’t really a ‘thing’ in Britain. Today, after a wild, unpredictable and exciting 30 years, Boden is a global company but it still has the same family vibes. It’s the opinion of the women in his life – his wife Sophie (who pushed him to follow his dream in the first place), his three discerning daughters and Johnnie’s new lovely female sidekick – Janet the dog – that he values over anything. Originality is also so very important, with every step taken to set Boden apart from the rest. Whether that’s hand-drawn prints, doing our best to make sure we don’t cut corners and even listing words we cannot use (we copywriters love a challenge). Attention to detail is everything, and it shows. Johnnie has also been adamant that every factory we use respects its workforce in the same way he respects his workforce at home. And that Boden uses as many recycled materials as possible. “His main piece of advice is always be yourself,” his daughter Katie adds. “I think we’re all flawed but that’s the one thing that we [the family] are – very honest. I just think you can’t go wrong by being honest.” And lastly? “He’s also never tried to be cool…which makes him cool.” Boden isn’t about fast fashion and fads. It never was. It’s about making clothes that put a smile on your face, for a long, long time.

Kurt Geiger is a leading London-based footwear and accessories retailer powered by creativity and kindness. For over fifty years, Kurt Geiger’s in-house team of shoe and accessory designers have endeavoured to embolden customers through statement styles underpinned by London’s vibrance and authenticity. Its ultimate mission to create a kind, diverse and inclusive fashion community propels the regular launch of kindness-driven initiatives supporting people, charities and global movements. Kurt Geiger’s owned brands for women, men and children consist of Kurt Geiger London, KG Kurt Geiger and Miss KG. The company has over 70 stores and 530 concessions worldwide and a global customer base extending across North America, Europe, China, Australia and the Middle East. At Kurt Geiger we celebrate individuality, believing our differences make us more powerful as a collective. Diversity, equality and inclusion are at the core of who we are and we strive to reflect this in every corner of our company culture, starting with the promotion of equal opportunities. Though prejudice prevails in our world, it is not welcome in our workplace, and ensuring the equality of all our people processes to recruit a diverse workforce remains paramount. We are committed to creating an inclusive workplace where everyone is granted the opportunity to thrive as their authentic self. We Are One: For Love | For Diversity | For Change | For Equality | For Kindness | For Freedom | Against Racism

Born in Somerset in 1971, Mulberry is an iconic lifestyle brand with a playful and uniquely British blend of creativity, community, craft and culture. Sustainability has been part of the Mulberry ethos since our inception, and in 2021 the Made to Last Manifesto detailed our commitment to becoming regenerative and circular across every aspect of the business. In 2024 we achieved B Corp Certification in recognition of our purpose driven approach to business.