Cartel Competitors

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Superunion is a revolutionary creative company. We believe in the power of ideas to create positive, meaningful change. Our expertise includes brand strategy, identity, communications, and brand management. With 450 people in 12 countries, we work with clients that include some of the world’s most iconic brands, such as NASA, Microsoft, Intel, Tencent, Riot Games, Vodafone, Bank of America, Coca-Cola, HSBC, Colgate, Heineken, Ford, FIFA, Nestlé, and the BBC, alongside technology unicorns, ambitious start-ups and inspiring not-for-profits.

Bureau Betak is a set design and production company, dedicated to the industries of luxury, fashion, beauty and art. Founded in the early 90’s by Alexandre de Betak, Bureau Betak is specialized in fashion shows, events and exhibitions and operates worldwide, with offices in Paris, New York and Shanghai. Bureau Betak’s global team is comprised of designers, producers and technical artists, whose first mission is to bring to life visionary and avant-garde ideas into the runway universe. The Bureau’s shows are famous for their ability to convey emotions, to leave lasting memories, and to generate genuine artistic exchange between the designers and their audience. For the last 3 decades, Bureau Betak has produced and designed shows, special events and exhibitions for some of the most prestigious brands. To this day, Bureau Betak has acheived over 900 productions for the likes of Christian Dior, Michael Kors, Viktor & Rolf, John Galliano, Hussein Chalayan, Isabel Marant, Rodarte, Lacoste, Jason Wu, Carven, Anthony Vaccarello, Helmut Lang, Diane von Furstenberg, Donna Karan, Victoria’s Secret and The Row among others. At the forefront of fashion developments, Bureau Betak has collaborated with musical icons and artists whilst also developing new media platforms for fashion productions, like the Victoria’s Secret live broadcasts, the first show to be transmitted live on the internet, a move that proved so popular it memorably ‘crashed the web’ in 2000. The company has, over the years, formed and maintained strong working relationships with many brands and designers, some of them from the first day.