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Carpet Call is the largest 100% Australian owned flooring retailer in the country. Starting from humble beginnings in 1975, with a total capital outlay of $270 and a carpet rack that was found partly submerged in the Brisbane River, Smith, a young father at the time, opened his first one man store at Alderley, on the Northside of Brisbane. The shop was so small that the carpet had to be rolled out into the street to be cut for his customers. Believing in the core values of customer service 24hrs a day, 7 days a week, Smith quickly expanded opening more stores throughout Brisbane. Carpet Call became a house hold name in the 80’s becoming synonymous with the “call call carpet call“ jingle. Carpet Call has based itself on the belief that providing good customer service with a free in-home measure, colour consult and product display lets customers have the freedom of an informed and educated choice before deciding to purchase, which makes for happy customers. Expanding throughout Australia, these core company values still remain the same today. Flooring can be a difficult and time consuming process we like to think we make it as simple and as easy as possible. Carpet Call can provide for all of your flooring needs, including carpet, timber, laminate, vinyl & floating floors, as well as rugs.

Carpet Call Questions

The Carpet Call annual revenue was $53.6 million in 2026.

38 people are employed at Carpet Call.

Carpet Call is based in Melbourne, Victoria.

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