Senior Client Lead, Brands @ (November 2019 - March 2021)
Senior VP, Media Analytic Sales @ (December 2017 - November 2019)
Senior VP, Local Media Analytics @ (October 2013 - December 2017)
Senior VP, Cross-Platform Management @ Arbitron Inc. (September 2010 - September 2013)
Senior VP, Growth Sectors @ Arbitron Inc. (January 2007 - August 2010)
Vice President, Cable and Digital Out-of-Home Sales @ Arbitron Inc. (January 2001 - December 2006)
Carol Edwards Education
George Mason University – Costello College of Business
BS (Marketing Management)
Carol Edwards Skills
Research
New Business Development
Sales Management
Advertising Sales
Quantitative Research
Advertising
Analytics
Marketing Research
Digital Strategy
Integrated Marketing
Digital Marketing
Digital Media
Marketing Strategy
Sales
Broadcast
Sales&Marketing
Business Development
Customer Relationship Management (CRM)
Online Advertising
Television
Customer Relations
Account Management
Competitive Analysis
Market Analysis
Media Planning
Product Marketing
Segmentation
Strategy
Media Buying
Start-ups
Sales Operations
P&L Management
Change Management
Operational Excellence
Salesforce.com
Leadership
Qualitative Research
Contract Negotiation
Customer Service
Strategic Partnerships
Contract Negotiations
Team Building
Management
Key Account Management
Advertising Research
Media Research
Marketing Communications
Market Penetration
Nielsen
Carol Edwards Summary
Carol Edwards, based in Washington, DC, US, is currently a Vice President, Strategic Accounts at Raptive. Carol Edwards brings experience from previous roles at Centro, Nielsen and Arbitron Inc.. Carol Edwards holds a BS in Marketing Management @ George Mason University – Costello College of Business. With a robust skill set that includes Research, New Business Development, Sales Management, Advertising Sales, Quantitative Research and more. Carol Edwards has 6 emails and 2 mobile phone numbers on RocketReach.
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