Carnault Information

Founded in Basel in 2017, Carnault is shaping a new smoke-free future through the world’s first responsible, sustainable, and luxury smoke-free alternative. Our vision is to make a valuable contribution to a smoke-free world. Our mission is to support the 1.2 billion smokers today in transitioning to smoke-free alternatives, also offering nicotine-free options in every flavour for those who wish to quit altogether. This is not novelty; it is a core commitment, embedded in every product we create. We unite the social and cultural nuances and the rituals of heritage craftsmanship with bold innovation, from award-winning Swiss precision engineering and advanced PCB technology, to modular design that challenges today’s throwaway culture. We will look after your Carnault with you: every piece is repairable, replaceable, and refurbishable, ensuring longevity far beyond industry norms. Holding five patents, we work with European artisans and engineers to craft each device in supple Italian leather and with luxury materials that would otherwise be destroyed, a further expression of our responsibility toward sustainability. Paired with naturally inspired flavours curated in Grasse, in the South of France, Carnault delivers the closest ritual to a cigarette, overcoming one of the greatest barriers to switching. And with harm reduction between 95–99%, it offers a better choice, one that supports modern well-being and reflects a commitment to living responsibly. The founders of Carnault have thoughtfully assembled an experienced team of business leaders and experts from various fields - including commercial and technical sectors, luxury, tobacco, design, and digital industries - to blend experience with creativity. Our company embodies entrepreneurship, intelligence, and sincerity, qualities nurtured by our team’s innate passion for design, innovation, and a keen curiosity across all fields.