Associate Media Director of Strategy (Maternity Coverage) @ (October 2022 - March 2023)
Social Media Director (Paternity Coverage) @ (May 2022 - August 2022)
Media Director @ (October 2021 - April 2022)
Media Account Director (Maternity Coverage) @ (March 2021 - July 2021)
Associate Media Director (Maternity Coverage) @ (April 2020 - September 2020)
Associate Director, Digital Investment @ (August 2018 - September 2019)
Account Executive, Brand Solutions @ (January 2018 - August 2018)
Account Executive, National Digital Sales @ (January 2017 - August 2018)
Associate Media Director, Integrated Investment @ UM Worldwide (September 2013 - December 2016)
National Video Supervisor @ Deutsch (January 2011 - January 2013)
National Video Buyer @ Deutsch (January 2008 - January 2011)
National Video Assistant @ Hill Holliday (January 2007 - January 2008)
Carly Hoffman Education
University of Delaware
Bachelor of Applied Science (B.A.Sc.) (Elementary Education and Teaching)
2003-2006
Carly Hoffman Skills
Analytical Skills
Social Media Business Managers
Business-to-Business (B2B)
Pathmatics
Kantar
Dashboards
Communication
Bid Processes
Media Strategy
Key Performance Indicators
Strategic Thinking
Organizational Leadership
Relationship Building
Optimization
Media Planning
Customer Journeys
Performance Marketing
Time Management
Marketing Campaign Management
Customer Service
Advertising Operations
Customer Relationship Management (CRM)
Strategic Partnerships
Social Media Marketing
Reporting & Analysis
E-Commerce
Client Relations
A/B Testing
Amazon Marketing Services (AMS)
Google Analytics
Google Ads
Facebook Ads Manager
Cross-Channel Marketing
Budgeting
Sales
Programmatic Buying
Ad Tech
Team Leadership
Digital Video
Traditional Media
Project Management
Presentation Skills
Social Media
Negotiation
Market Research
Digital Media
Advertising
Integrated Marketing
Media Buying
A/B Testing & Learning Frameworks
Account-Based Marketing (ABM)
Audience Segmentation & Targeting
B2B, B2C & D2C Media Strategy
Brand & Performance Alignment
Campaign Optimization & ROI Analysis
Client & Stakeholder Management
Communication & Storytelling
Conversion Tracking & Attribution
Cross-Channel Media Planning & Buying
Cross-Functional Collaboration
Data Analytics & Measurement
Digital Advertising
Digital Video & CTV/OTT Activation
Direct Buys & Premium Publisher Negotiation
Display & Native Advertising
E-Commerce & Retail Media Activation
E-Commerce Growth & Full-Funnel Optimization
Executive Reporting & Data Storytelling
Full-Funnel Media Strategy
Go-to-Market Strategy
Healthcare / Pharma Marketing
Influencer & Partnership Marketing
Integrated Marketing Campaigns
KPI Development & Performance Reporting
Kantar / Nielsen / ComScore
Marketing Automation & AI Tools
Media Investment
Omnichannel Campaign Management
Paid Media Activation
Paid Media Strategy
Paid Social Strategy
Programmatic Advertising
Streaming Audio & Podcast Advertising
Team Leadership & Mentorship
Training, Coaching & Talent Development
Vendor Negotiation & Budget Management
Carly Hoffman Summary
Carly Hoffman, based in Chicago, IL, US, is currently a Marketing and Content Strategy Consultant (AI-Enabled) | Contract at StreetSmart. Carly Hoffman brings experience from previous roles at OMD, Coursera, MERGE and Hearts & Science. Carly Hoffman holds a 2003 - 2006 Bachelor of Applied Science (B.A.Sc.) in Elementary Education and Teaching @ University of Delaware. With a robust skill set that includes Analytical Skills, Social Media Business Managers, Business-to-Business (B2B), Pathmatics, Kantar and more. Carly Hoffman has 2 emails and 2 mobile phone numbers on RocketReach.
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