Carl Edkins Email & Phone Number
Head of Category @ Frucor Beverages
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Carl Edkins Location
- Auckland, NZ
Carl Edkins Work
- Head of Category @ (April 2019 - Present)
- Strategic Planning and Insights Manager @ (August 2014 - March 2019)
- Consumer Insights Planner @ (August 2013 - August 2014)
- Research and Insights Manager - Global Ingredients @ (January 2012 - July 2013)
- Shopper Marketing Manager @ (February 2010 - January 2012)
- Commercial Marketing Manager @ Bon Bon Buddies LTD (January 2008 - January 2009)
- Innovations Manager @ (January 2005 - January 2007)
- Insights Manager - Business @ (January 2005 - January 2006)
- Marketing Manager @ (January 1999 - January 2003)
- Sales and Marketing Information Manager @ (January 1996 - January 1999)
Carl Edkins Education
- Massey University
Bachelors (Marketing, Business Studies)
1986-1989 - St Kentigern College
Carl Edkins Skills
- FMCG
- Category Management
- Marketing Research
- Marketing Management
- Budgets
- Market Research
- Management
- Product Development
- Trade Marketing
- Customer Insight
- Strategy
- Marketing
- Shopper Marketing
- Marketing Strategy
- Business Strategy
- Key Account Management
- Advertising
- Retail
- New Business Development
- Account Management
- Food
- Leadership
- Pricing
- Direct Marketing
- Competitive Analysis
- Brand Management
- Segmentation
- Consumer Insight
- Brand Equity
- Market Planning
- Insight Generation
- Product Innovation
- Market Analysis
- Consumer Behaviour
- Brand Development
- Consumer Products
- Brand Architecture
- Nielsen
- Business Insights
- Pricing Strategy
- AC Nielsen
- Key Account Development
- Consumer Marketing
- Retail Category Management
- Categorization
- Advertising Research
- Grocery
- Global Marketing
- P&L Management
- Customer Marketing
Carl Edkins Summary
- Carl Edkins, based in Auckland, NZ, is currently a Head of Category at Frucor Beverages. Carl Edkins brings experience from previous roles at The Coca-Cola Company and Fonterra. Carl Edkins holds a 1986 - 1989 Bachelors in Marketing, Business Studies @ Massey University. With a robust skill set that includes FMCG, Category Management, Marketing Research, Marketing Management, Budgets and more. Carl Edkins has 1 emails and 1 mobile phone numbers on RocketReach.
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