Carl Carter Email
Founder and CEO @ Adaptiv Ltd
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Carl Carter Location
- Wokingham, GB
Carl Carter Work
- Founder and CEO @ (July 2025 - Present)
- Advisory and Strategic Partnerships @ (February 2026 - Present)
- SVP of Media and Analytics (EMEA) @ (March 2023 - August 2025)
- VP and Group Lead, Global Media @ IRI, INTL (October 2019 - March 2023)
- Marketing Strategy and Effectiveness Director @ IRI, INTL (January 2015 - October 2019)
- Digital Marketing Effectiveness Lead for EU @ IRI, INTL (May 2013 - January 2015)
- Digital Media Consultant - Associate @ (February 2012 - May 2013)
- Director @ (July 2010 - February 2012)
- Solutions and Software Director @ (March 2006 - July 2010)
- Director @ C2 Innovate Ltd (April 2003 - March 2006)
- Senior Analyst @ APS (May 2000 - April 2003)
Carl Carter Education
- Herschel Grammar Academy
Business/Managerial Economics
1992-1997
Carl Carter Skills
- Account Management
- Advertising
- Advertising Technology
- Analytics
- Artificial Intelligence (AI)
- Attribution Modeling
- B2B
- Cross-functional Team Leadership
- Digital Marketing
- Digital Media
- Digital Strategy
- E-commerce
- Email Marketing
- Incrementality
- Integrated Marketing
- Leadership
- Management
- Marketing
- Marketing Effectiveness
- Marketing Mix Modeling
- Marketing Strategy
- Multi-channel Marketing
- Online Advertising
- Online Marketing
- Product Innovation
- Retail Media
- SEO
- Social Media Marketing
- Strategic Leadership
- Strategic Partnerships
- Strategy
Carl Carter Summary
- Carl Carter, based in Wokingham, GB, is currently a Founder and CEO at Adaptiv AI. Carl Carter brings experience from previous roles at Dragonfly AI, Circana and IRI, INTL. Carl Carter holds a 1992 - 1997 Business/Managerial Economics @ Herschel Grammar Academy. With a robust skill set that includes Account Management, Advertising, Advertising Technology, Analytics, Artificial Intelligence (AI) and more. Carl Carter has 2 emails on RocketReach.
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