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Founded in 1926, Kelley Blue Book is a vehicle valuation and information source relied upon by both consumers and the automotive industry.
Kelley Blue Book connects dealers with in-market consumers by pairing trusted vehicle values with transaction-ready tools that support vehicle acquisition and pricing decisions.
Powered by Cox Automotive data and insights, Kelley Blue Book provides solutions including Kelley Blue Book® Instant Cash Offer, enabling dealers to acquire inventory directly from consumers through redeemable Offers backed by trusted market valuations.
Kelley Blue Book connects dealers to in-market consumers, helping to match buyers to the vehicles on your lot and supporting more informed pricing and acquisition strategies.
Kelley Blue Book solutions also support key areas across your dealership, including inventory and trade-in acquisition, service department traffic, vehicle advertising, and valuation and inventory management tools—helping you build long-term customer relationships anchored in transparency and trust.
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