Cantillion King | Advertising | Press Relations | Marketing Information

Specialising in industrial-, manufacturing- and engineering-based press relations, Cantillion King is a business-to-business consultancy that has been providing marketing services to clients across the UK for over 30 years. Press relations is an effective way to support the four strategic objectives (branding, positioning, communicating, and supporting sales) because, in most media outlets, it is still viewed by many as an unbiased editorial endorsement that is perceived to be more ‘believable’ than advertising claims. It is therefore not unusual for PR to generate higher numbers of enquiries than advertising. Our main approach to maximising PR coverage is to prepare content including feature articles and case studies that are used to position you or your company as experts - with the expertise and product range to challenge conventional solutions in your field. Typically, this content reviews your products/solutions and the major design and installation benefits to emphasise your positioning in the market. This content can then be used or repurposed for numerous marketing channels, including for your website or blog, social media feeds, email marketing campaigns, and placed with relevant and authoritative trade/technical publications, all of which we can manage for you.