Campfire Information

Around our Campfire, media meets brand strategy. We build on insight and focus on business growth, because we understand that where you invest influences what grows. We're an independent media strategy, planning, and buying agency helping ambitious brands turn consumer understanding into smarter media investments and measurable business growth. Founded in 2017, Campfire was built on the belief that media belongs at the strategy table, not at the end of the creative process. Growing a brand today takes more than showing up in the right channels. It takes understanding your business, the people you're trying to reach, and what actually influences their decisions. For challenger brands especially, every dollar has to work harder. You're competing for attention against established brands with bigger budgets, greater awareness, and years of consumer familiarity. We help close that gap by understanding where your business has an opportunity to grow, what matters to your consumers, and how media can connect the two. Our work brings together consumer research, market intelligence, data, technology, and human insight to build strategies around business objectives, not predetermined channel mixes. From television and streaming to search, paid social, retail media, audio, out-of-home, programmatic, and local media, we believe every channel has a role when there's a good reason for it to be there. We also believe where you invest matters. National platforms offer scale, while local media creates opportunities for community connection, cultural relevance, and familiarity. As a Certified B Corporation and 1% for the Planet member, we're committed to making media investments that create value for our clients and the broader media ecosystem. For nearly a decade, we've helped regional and national brands grow through independent thinking, transparent partnerships, and media strategies grounded in real business objectives. (Dirigo Collective Inc. dba Campfire Consulting)