Cambridge Research Associates Ltd (CRA) Information

Cambridge Research Associates Ltd (CRA) is a provider of bespoke thought leadership, advisory, and strategy work for the world's leading professional services firms and large-to-medium enterprises. Located in United States in Charlotte, NC and Cambridge, England, CRA undertakes end-to-end services, working with clients to scope the right research and reputation-building projects and then executing and delivering them. Whether it's engagement with your in-house knowledge and learning agenda, a market or client survey, in-depth interviews with senior executives, a detailed research project or riskier blue-sky thinking, CRA understands the need for high-quality thought leadership and the challenges that go with trying to produce it. Served by seasoned professionals with decades of private- and public-sector experience, CRA offers a focused service to the highest professional standards. Thought leadership is a special form of high-end marketing. It takes a unique blend of skills to do it right. Additional specialties include: Business strategy development - develop a deeper understanding of critical macro market trends, competitive strategies and strategic implications. Advisory - serve as a trusted advisor and internal consultant for executive leadership teams and senior management to identify and develop business cases for new attractive markets and segments. Risk consulting - risk management, operational, and risk research