Caliber Information

Marketing that moves business. Caliber is a marketing, growth, and go-to-market firm combining executive leadership, distinctive creative, and hands-on execution. We deliver integrated agency services and fractional CMO and CGO leadership to help organizations sharpen their positioning, generate demand, and build the systems that support growth. Founded by Grant Richards, a corporate marketing executive turned founder with experience as a CMO, CGO, and demand generation leader, Caliber brings senior-level perspective directly into the work. Grant serves as Principal, leading a global team of employees and partnering with founders, executives, and ownership teams. Our clients span B2B and B2C organizations across AI, data, technology, legal services, mortgage lending, insurance, real estate, environmental and hazardous waste services, retail, jewelry, and more. We support owner-led businesses building their marketing foundation and organizations expanding into new markets or strengthening established marketing functions. Our capabilities include: • Marketing strategy and go-to-market planning • Brand strategy, positioning, and messaging • Website strategy, design, and development • Demand generation, paid media, and SEO/GEO • Content, PR, events, and outbound campaigns • CRM, automation, and sales enablement • Marketing analytics and executive reporting • Fractional CMO and CGO leadership with Grant • And more... Engagements range from focused projects to ongoing agency partnerships and fractional executive support. Each is shaped around the client’s business priorities, growth stage, customers, and competitive landscape. We believe creative ambition and commercial accountability belong together. The work should get attention, communicate clearly, and serve a business purpose. Based in the Kansas City metro. Working nationally, with a global team. caliberfirm.com | hello@caliberfirm.com