Calculate Information

Calculate is a marketing firm, founded by two higher education marketing & enrollment professionals, that focuses exclusively on enrollment success in education. We utilize a storytelling approach to define and market each institution’s distinctive success story, along with innovative strategies to target, reach, and engage “right-fit” students - those whose goals and interests match institutional programs and strengths. Unlike most marketing vendors, we know the higher education industry — its complexities and opportunities — as well as the world of enrollment marketing. Why Calculate? • Over 30 years Years of direct Higher Education experience • A Niche Focus: Enrollment Marketing in Higher Education • Content-first vs Design-first approach • Storytelling lives at the core of all Calculate services Why Storytelling? Calculate digs deep to determine what makes each school distinctive. We use a storytelling approach to define and market the institutional success story. To do so, we interview administrators, faculty, current students, and alumni and then develop tailored content based on these success stories. Whether it is for a digital marketing campaign, an enrollment-generating website, or any other inbound or traditional marketing collateral, we feature the words and experiences of successful students and alumni to reach and motivate prospects with authentic peer-to-peer marketing. The work we do is exclusive to each institution as we carefully capture, reflect, and promote its unique strengths. For us, there are no shortcuts, only quality work.