Cake Crafts Competitors

Since 1929, Wilton has been a pioneer in bakeware, decorating, and education with a commitment to making baking and decorating accessible and enjoyable for all. Today, Wilton continues to champion adding sparkle and fun to any occasion with an array of renowned baking and decorating products designed to help create sweeter moments. We’re a creative company where great people deliver innovative products and exceptional customer service. As styles, trends, and tastes change, the company evolves to make sure it’s bringing the latest and most relevant products and ideas to the market. Wilton's parent company, Dr. August Oetker KG, is a family-owned, multi-national, multi-billion-dollar leader in our industry with over 125 years of history.

Hobbycraft is the UK's leading art and craft retailer. In a market traditionally serviced by small specialist shops Hobbycraft is the first national retailer to cater for more than 250 different activities all under one roof. We have over 100 stores across England, Wales, Scotland and Northern Ireland and growing digital channels and a social media audience of over 750,000.

In 2008, Melissa Ben-Ishay was fired from her job in advertising. Passionate about baking since childhood, Melissa decided to do what she loved and Baked by Melissa was born. Today, Baked by Melissa is famous for its signature, bite-size treats. With the idea that people should be able to taste more flavors without a post-dessert guilt trip, Melissa personally develops all of Baked by Melissa’s unique, bite-size creations and product offerings. Baked by Melissa operates 14 locations and ships nationwide.