Australia and New Zealand's leading speciality cake and desert franchise system. With just on 200 stores, most of which are franchised the company also operates an ingredients distribution business and related food manufacturing facilities.
The Cheesecake Shop brand is differentiated by its range of speciality cakes and deserts which are baked fresh at each store using standardised processes and recipes to ensure a consistent quality standard. Recent innovations include the development of a range of 'Special Celebration' wedding cakes and the like as well as a range of smaller everyday treats designed for impulse purchase.
The company has recently announced a brand refresh initiative that will see stores progressively updated with a fresh and modern new look, over the next three years.
We make delicious and fun Cakes, Cupcakes and Sweet Treats, all baked and decorated by hand. We have a fresh approach to decorating, specialising in delicious and fun designs, letting the quality ingredients we use speak for themselves. We know sponge doesn't like to fly, so we use only the best natural, NZ ingredients in our products where available - Sweet loves Whittakers chocolate, Mainland butter and Chelsea sugar, to name a few. Picture