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SCA is the global stage for specialty coffee, where culture, commerce and community collide. As the world's largest coffee trade association, we bring together diverse voices across the value chain to spark dialogue, fuel innovation and make coffee a vibrant, relevant force for all. Through collaboration and progressive approaches, SCA supports the industry through research, standards, education, and events.

We roast coffee daily and ship directly to wholesale customers, our own coffee shops, subscribers and webshop customers. And yet, freshly roasted coffee is just a small part of the equation. We source coffee directly from the farmer for two main reasons. To guarantee we get the best green beans, and to make sure the farmer is rewarded for the high quality coffee. It is actually quite simple. For the farmer to continue to produce specialty coffee, he or she should be paid extra for the hard work. In our opinion, enduring quality in coffee starts with financial stability for the farmers. To make a difference, we believe that we have to start with ourselves by making coffee experiences that contributes to this development. Founded in 2007, Coffee Collective is to this day 100% owned and run by Peter N. Dupont, Casper Engel Rasmussen and Klaus Thomsen. With several competition awards in the bag, including gold in both the World Barista Championship and World Cup Tasting championships, we continue to explore exciting coffee experiences.

Barista Magazine online is the digital home of the leading trade magazine for the worldwide community of specialty coffee professionals.