IDEO (pronounced “EYE-dee-oh”) is a global design consultancy helping the world’s most audacious dreamers create braver tomorrows. We activate our science of design with the alchemy of our wide-eyed and wonderful creative people to make futures you can click, feel, taste, test, and believe in. Our early days were filled with designing groundbreaking physical products, but 40 years in, you’ll find that we’ve been busy working on the future of almost everything, from sustainable supply chains with H&M to design-oriented organizations with Ford, entire civic infrastructures with Intercorp—and so much more.
“Learn from the community, give back to the community”. A big part of what we learned in UX comes from online reading: articles, tutorials, resources, blogs. It’s all available out there, for free — and all you have to do is invest some time to dig it up. But there’s a lot. UX is becoming increasingly popular, and with that comes a lot of clutter, noise and disorientation.
The UX Collective is our attempt at curating some of that content and giving it back to the community in a more structured and digestible way.
The polar bear is a reference to “Information Architecture for the World Wide Web”, one of the most famous books on UX. We hope you find it helpful.